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Internet marketing (im) is also known as digital marketing, web marketing, online marketing, or e- marketing as the name states, it is the advertising of products or services over the internet. This paper provides a berkeley research case analysis and case solution to a marketing case study by peter a coles, karim r lakhani and andrew mcafee concerning cambrian house, a company which markets internet-based products and services and relies entirely on its user community for its new product development process. Internet marketing this research paper internet marketing and other 64,000+ term papers, college essay examples and free essays are available now on reviewessayscom autor: review • december 21, 2010 • research paper • 2,174 words (9 pages) • 1,159 views.
The internet marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties. Patricelli argues that e-marketing is a general term used to denote a wide array of different internet-related activities these include “website building and promotion, consumer communications, e-mail marketing and newsgroup advertising” (patricelli 2002: p141. Basically, internet marketing means marketing all over internet including via emails and wireless media it includes technical and creative aspects internet, including design, development, advertising, and.
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